In 2020… everything changed. As the single largest and most influential competition Canada’s Next Top Ad Exec faced a decision to be left behind OR to strengthen our value add. We decided to build and commit to an entirely new platform that will continue to offer students a platform and pathway to success in Marketing.


Over the past four months, we have been meeting with industry professionals, academics, career mentors and our alumni network to understand what the next chapter would look like.With school online, access to knowledge resources is in abundance but interfacing with peers for social learning, opportunity to experiment and build confidence by trying new things, the thrill of competing and winning and importantly building new affiliations with industry practitioners is compromised like never before.

And it seems there is no clear end in sight - not for now.
Introducing the Canadian Marketing League. It's unlike any form of experiential learning in Marketing. It is a platform for young ambitious marketers to declare themselves to the world!

So CHANGE YOUR EXPECTATIONS and brace yourself for a virtual learning journey and an unprecedented new platform for collaboration. We now bring together the classroom and the boardroom - ONLINE!

The Canadian Marketing League is committed to your growth, to kicking open doors for you and giving you a playing field to test your limits. It will offer prizing that could clear your school debt or give you leverage for a dream chase; you will have access to enviable career starts reserved for the `marketing hungry’, and industry affiliations to last a lifetime.  


LEARNING PARTNERS

REGULAR SEASON  
PARNTER

PRE-SEASON PARTNER

DATA PARTNER & REGULAR SEASON  
PARNTER

MEDIA PARTNER

OUTREACH 
PARTNER

CREATIVE AGENCY 
PARTNER

WHAT IS THE CANADIAN MARKETING LEAGUE?

The Canadian Marketing League is crafted into three phases (similar to the NBA or NHL) with a pre-season, a regular season and a playoffs. Each phase is designed to bring forward the best and present the sharpest marketing makers to Canada. You will be challenged with cases from diverse industries and best in class global brands that have been part of our lives for decades and share in our communities. You will have opportunities to explore your interests, apply your classroom learning and take many a deep dive into solving problems. Imagine four summer internship projects compressed into one semester. 

HOW IT WORKS

PRE-SEASON

Working in teams of two or taking it upon yourself get ready to submit a five-minute (or less) pitch of your solution to an organization's business challenge. Imagine a chance to record your persuasive story on video and compel judges to believe in your ideas. Be creative.

The Top 20% will be shortlisted by industry and academic judges to move on to a skills showdown we have never seen before. It is only the part artist and part scientist who will excel!

REGULAR SEASON

A live-skills competition and carefully selected marketing challenges to test each muscle. Short cases and tasks of a brand manager are now on your plate.

Time is limited and so are the resources. You have you though.

Get ready to think on your feet and go LIVE ONLINE to address a panel of industry leaders.

Survival of the fittest - the Top 16 Teams will be selected by our judges to move on to the Playoffs!

PLAYOFFS

Fierce one-on-one rounds to determine the best. SIXTEEN TO EIGHT TO THE FINAL FOUR! In each of the three rounds, a different learning partner will present a unique industry case. The ultimate test of your capacity to apply your marketing savvy to address disparate challenges and with different judges. No rubrics, no predictability, changing criteria and changing measures for success. The true dynamism of marketing at play. Half the competition will get knocked out each round, and the remaining will be taking it all.

28+
CANADIAN SCHOOLS INVOLVED
$500K
WORTH OF PRIZES WON SINCE 2005
2000+
PITCHES SUBMITTED BY STUDENTS
22
CARS AWARDED SINCE 2005
Help me help you! 

Frequently Asked Questions

Who is eligible to compete?
Is there a fee to compete in the competition?
What is the difference between a registration and a submission?
Can I compete by myself?
What are the benefits to students who are not majoring/specializing in marketing?